A beloved banner among low- and middle-income households, Walmart is carving out a place in the hearts of consumers with very good pay.
At least that’s what CNN reports, affirming that the multinational can thank workers earning more than US$100,000 (approximately $140,000 Canadian dollars) for its business which is currently going well in the United States.
During the last quarter, the company generated profits up 8.2% in the American market and took the opportunity to revise upwards its financial objectives at the dawn of the holiday season. She says she has gained market share “particularly in high-income households”.
Walmart therefore seems to be benefiting from its efforts in recent years to attract customers with salaries of more than $100,000, who usually turn more to Amazon to make their purchases.
The online shopping platform also stood out as the company recorded an increase in online sales of 22% in the United States.
The American giant also attributes its growing popularity among this clientele to its improved food offering and its reduced prices thanks to its large-scale purchasing power. Walmart also emphasizes that it has made colossal efforts to expand its selection of clothing, electronic devices and home furnishings.
Walmart’s recent performance brings to the fore the importance for all consumers, regardless of their income, of saving money after recent years marked by galloping inflation.
