Toyota Motor announced – today, Thursday, that it sold 10.8 million vehicles in 2024, thus remaining the largest automotive company in the world in terms of sales for the fifth year in a row.
The Japanese car maker decreased 3.7% last year in sales of the global group units, including sales of the Daihatsu car manufacturer and Hino Motors.
This decrease is significantly due to a sharp decline in sales in Japan, as Toyota has faced repercussions of governance issues against the backdrop of testimonial testing procedures, especially in Daihatsu.
The competitive German Volkswagen Group, which comes second after Toyota, announced earlier this month a decrease in 2.3% in units sales last year to a little more than 9 million vehicles, amid its efforts to reduce costs locally and face a price war in China It is a major market.
Toyota and other international companies are facing intense competition from its Chinese counterparts with the rise of BYD and other signs that have strengthened its expansion in the field of electric cars manufacturing.
Toyota in numbers
- Market value: $ 250 billion.
- Assets: 595.4 billion dollars.
- Revenue: 311.9 billion dollars.
- Profits: $ 34.2 billion.