Many New Yorkers were surprised when they looked up this week as a 270-foot-long inflatable dragon was reportedly installed at the top of the Empire State Building on Sunday to promote an American TV series.
“It’s interesting to see all the banners that have been put up, even at Grand Central Station. There is so much advertising in the city and everywhere you go, you see it,” rejoiced Texan Ali Wong, “very big fan” of the universe of the “Game of Thrones” series at “New York Post” Sunday.
It is to promote the very last season of the series “House of the Dragon”, the prequel to “Game of Thrones”, that an enormous version of one of the dragons would have been rolled up at the very top of the Empire State Building.
The inflatable structure, which measures 270 feet long, the equivalent of a little more than 82 meters, would be held to the building by more than 153 attachment points, according to a press release shared on Sunday by the particularly recognizable iconic 102-story building. in the New York landscape.
It would also be made up of 1700 different pieces of material, assembled using more than 600,000 inches of seams, we can read.
Installed on Sunday, the imposing dragon should however be removed after Wednesday.
However, the marketing operation, which echoes the installation of an inflatable version of the King Kong monkey in 1983 for the fifty years of the film’s release, was not unanimous among certain tourists, who hoped see the building without advertising.
“I’m annoyed by all the publicity up there. It’s too much. For me it’s a bit sad, with the dragon on top of the Empire State, you can’t really see the original,” lamented Lark, a visiting German, who nevertheless saw part of the show, he told the “NY Post”.
Season 2 of “House of the Dragon” began broadcasting last Sunday.
