(Washington) Governor of the most populous state in the United States, Gavin Newsom is used to well-supervised, even formatted communication. But recently, the California Democrat has adopted a particular strategy on social networks: imitating Donald Trump to better denounce it.
“Trump has just run away from the platform with Putin – no questions, nothing!” Completely low energy. It looked like the guy had just eaten three KFC buckets with Vlad. Is he afraid that the press questions him about me? ? ? (The favorite governor of America) ”.
Capper -up everywhere, a grime insult and an unhappiness. The message adopts a style similar to that of the American president, but it is the official account of the communications team of Governor Newsom who published it on Friday, shortly after the meeting between Donald Trump and his Russian counterpart Vladimir Putin in Alaska.
In a long list of outrageous publications, the same account made fun of the “tiny hands” of the republican billionaire, posted a false one from the magazine Time With Gavin Newsom carrying a crown, Intished the Minister of Housing – in Spanish – to go “fucking”, or even ridiculed the contours of self -tanner on the president’s face.
If style and content can shock, this is the purpose of the Governor of California.
“Absurdity”
The 57 -year -old leader, graying and bounded hair backwards, said during a videoconference with the press on Wednesday that he wanted to show the general public “the absurdity of Donald Trump’s normalization”.
“None of this is normal, and it must be pointed out,” he said.
For the political consultant Jeff le, this strategy adopted by Gavin Newsom is a way to “respond to the broad dissatisfaction with the Democratic Party” on the left, but also to respond “the need to demonstrate a real struggle against President Trump”.
This ex-advisor by Jerry Brown, the California Democratic Governor from 1975 to 1983 and 2011 to 2019, notably quotes a recent survey of the CNBC chain showing a 24 %Democratic Party approval rate for decades.
“With the party unable to exercise any type of power on a national scale, the base claims new voice and a new generation of leaders,” said Jeff.
The strategy seems to work since the number of subscribers on the Governor’s accounts has exploded for a week. She also drew the less indulgent attention of commentators to the right.
In particular of Dana Perino, former spokesperson for the White House under George Bush son and current presenter on the Fox News channel, who said about the Governor: “If I were his wife, I would say,” You go ridiculous, stop this “.
Gavin Newsom indirectly answered him saying that when Fox News’ personalities condemn these chopping chirping while capital letters, without indignant when Donald Trump does it, they show that they have “completely missed the subject”.
2028
Solicited by AFP, the White House shared a parodic assembly-initially sent to the media Politico – Taking a scene from the series Mad Menand supposed to show that Donald Trump has nothing to do with Gavin Newsom.
Politico has argued that this was surely the first official press release in the history of the White House in the form of a meme.
But beyond the style, Gavin Newsom has been engaged for almost a month in a much more political battle with Donald Trump, who put pressure on the Republican officials of Texas to redesign the electoral card so as to increase his majority in the congress.
The Californian governor announced that he would retaliate by launching a campaign to do the same in his state, in favor of the Democrats.
“We are going to fight fire through fire,” he said.
His eyes are also already turned around 2028 and a presidential election where no candidate on the Democrat side has really stood out for the moment.
Harry Enen, data analyst at CNN, stressed that since his change in communication, Gavin Newsom’s chances of obtaining the Democratic inauguration had jumped among Paris takers to reach 24 %.
He is not sure that the governor decides to maintain a Trumpian style to get there.
