The e-commerce sector in Turkey achieved significant growth by more than doubling last year, reaching 1.85 trillion Turkish liras ($57.47 billion), according to official figures issued by the Turkish Ministry of Commerce, reported by the Turkish Daily Sabah newspaper.
The statistics reflect a significant increase of 115.15% over the year 2022, which reflects consumers’ continued preference for online shopping, which has increased during the Corona pandemic.
The ministry’s report, titled “Prospects for E-Commerce in Turkey,” provides a comprehensive overview of the position of e-commerce within the Turkish economy, assessing its role in the gross domestic product, general trade, and retail sectors.
The report pointed out that the proportion of the volume of e-commerce to the total general trade jumped from 10.1% in 2019 to 20.3% in 2023, and e-commerce acquired a 6.8% share of the gross domestic product.
Demand volume and future expectations
In addition to the increase in the total volume of e-commerce, the number of orders placed online in 2023 increased by 22.25% year-on-year, bringing the total to 5.87 billion orders.
According to the newspaper, the volume of e-commerce is expected to reach 3.4 trillion Turkish liras (about 105 billion dollars) this year, with orders likely to rise to 6.67 billion orders.
November emerged as the busiest month for e-commerce, as the volume of transactions increased by 50% above the monthly average, influenced by various campaigns and promotions.
In terms of consumer demographics, the 25-36 age group was the most active in e-commerce spending, reflecting the tech-savvy nature of Turkey’s younger consumers.
