The Wall Street Journal reported on Monday that Apple is considering raising the prices of the iPhone assortment that will be launched later this year, but it is keen to avoid linking any US customs duties to imports from China, where most of its devices are collected.
The shares of the technology giant increased by 7% in the pre -opening trading, affected by the market gains after Washington and Beijing agreed to reduce the temporary customs duties temporarily today, Monday.
But Chinese imports will remain a 30% tax in the United States.
Apple is one of the most prominent companies affected by commercial tensions between the United States and China, which has intensified in the past few months after a series of customs duties imposed by President Donald Trump.
The company did not respond immediately to Reuters request to comment on the Wall Street Journal report, which was quoted by people familiar with the matter.
Raising Apple may help reduce the high costs caused by customs duties that hindered global supply chains and forced the company to transfer more production to India.
Apple said earlier this month that customs duties are expected to add about $ 900 million to costs during the fiscal quarter from April to June, and that it will import most of the iPhone sold devices sold in the United States during this period of India.
Analysts have for months expecting prices to increase by Apple, but they have warned that such a step may cost a market share, especially since competitors such as Samsung are trying to attract consumers with the advantages of artificial intelligence that Apple was slow to present.
