A beer brewer in Minnesota, United States, had quite a scare when he was violently thrown by a jet of beer when the tank valve gave way.
The employee of the Back Channel Brewing Co. who was not injured, glided before trying in vain to close the valve of the tank relieved of several hundred beers.
The accident became a marketing motive for the brewery which decided to share the video on social networks to promote a new amber nectar beer with a higher than average alcohol content.
For the occasion, the brewery named its new 6.5% New England IPA beer “Blow Back,” in honor of the jet of hops that floored the employee, according to the Huffington Post. Wednesday.
As a reminder, during the last Oktoberfest organized last fall in Germany, the company which wanted to distinguish itself with original ideas organized a pickle kicking competition.
