The OpenAI logo is seen on a mobile phone in front of a computer screen displaying the ChatGPT result, March 21, 2023, in Boston. On Thursday, February 15, 2024, the creator of ChatGPT unveiled its next step in generative artificial intelligence with a tool that instantly creates short videos in response to written commands. Credit: AP Photo/Michael Dwyer, file
The creator of ChatGPT unveiled its next step in generative artificial intelligence on Thursday with a tool that instantly creates short videos in response to written commands.
San Francisco-based OpenAI’s new text-to-video generator, called Sora, isn’t the first of its kind. Other companies to have demonstrated similar technology include Google, Meta and startup Runway ML.
But the high quality of videos posted by OpenAI — some after CEO Sam Altman asked social media users to send in ideas for written prompts — has stunned observers while raising fears about the ethical and societal implications.
“An educational cooking session for homemade gnocchi hosted by a social media influencer grandmother, in a rustic Tuscan country kitchen with cinematic lighting,” was suggested on X by a freelance photographer from New Hampshire. Altman responded shortly after with a realistic video depicting what the prompt was describing.
The tool is not yet publicly available, and OpenAI has revealed limited information about how it was built. The company, which has been sued by some authors and the New York Times over its use of copyrighted written works to form ChatGPT, has also not disclosed what images and video sources were used to train Sora. (OpenAI pays an undisclosed fee to the Associated Press to license its text news archive).
OpenAI said in a blog post that it was engaging with artists, policymakers and others before making the new tool public.
“We are working with red teams – experts in areas such as misinformation, hateful content and bias – who will test the model adversarially,” the company said. “We are also developing tools to help detect misleading content, such as a detection classifier that can determine when a video was generated by Sora.”
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